Welcome to Sterling Optical, Tonawanda, NY

1202 Niagara Falls Blvd. Tonawanda, NY 14150
Across From Boulevard Mall

Phone: (716) 833-7766 Fax: (716) 833-4520
Store Hours
  • Monday - Friday 9:00 am to 8:00 pm
  • Saturday 10:00 am to 7:00 pm
  • Sunday 12:00 pm to 5:00 pm
Walk-ins Welcome
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Eye Exams by Sterling Optical and Affordable Eye Care in Tonawanda, NY
The Sterling Optical store in Tonawanda, NY offers the convenience of being open seven days a week, along with a generous selection of eyewear products. Our store’s optometrist, Dr. Michael Honeyman, OD, has more than 17 years of experience in helping customers enjoy crystal-clear eyesight and healthier eyes. Dr. Honeyman performs eye exams using the latest state-of-the-art optical testing equipment. Additionally, it should be noted that our warm and friendly staff is committed to providing the community with the highest quality eye care treatments and services at prices that all income levels can appreciate. Along with our incredible customer service, we proudly offer some of the area’s largest inventories of designer frames, value frames, and contact lenses. Whether it’s time for your annual eye exam, or you just need to have your frames adjusted, Sterling Optical in Tonawanda, NY has the services you need. And because we’re open seven days a week, our eye care products and services are available all according to your schedule. Our store hours are Monday through Friday from 9:00 am to 8:00 pm, Saturday from 10:00 am to 7:00 pm, and Sunday from 12:00 pm to 5:00 pm.


Where to Find Sterling Optical in Tonawanda, NY
The Sterling Optical store in Tonawanda, NY is located at 1202 Niagara Falls Boulevard (next to David’s Bridal, at the corner of Niagara Falls Boulevard and Treadwell Road). To make an appointment for an eye exam with Dr. Honeyman, please call 716-833-7766. Or, for any other eye care need, walk-ins are welcome.


Why Choose Sterling Optical?
Sterling Optical is an innovator in the eye care industry. Our brand was one of the first to offer a complete menu of high quality (but affordable) optical services and products. From comprehensive eye exams to the latest fashions in eyewear, Sterling Optical continues to lead the way in quality, selection, and convenience. Our store in Tonawanda carries on this tradition while offering a rich selection of couture frames from designers that include Michael Kors, Gucci, Disney, Oakley, Ray-Ban, and Coach (among others). We even carry prescription sunglasses, protective sportswear, shatterproof children’s frames and lenses, and more. Our store accepts CareCredit® and most insurance plans. All cleanings, fittings, adjustments, and contact lens training are always free. At Sterling Optical in Tonawanda, NY, we make it our priority to provide your family with the exceptional eye care they deserve.

At Sterling Optical in Tonawanda, NY, we offer our customers an incredible selection of popular designer frames. Not only will you find eyewear that showcases your unique style, but our eyeglasses, contact lenses, sunglasses (and more) will most likely fit your budget. We carry the latest looks – from top brands such as Burberry, Prada, Gucci, Tom Ford, and Ray-Ban, among many others. So, if you’re ready to explore the latest fashions, then stop by Sterling Optical in Tonawanda to check out the hottest looks in eyewear, and choose a pair today!

  • Adrienne Vittadini
  • Affordable Designs
  • Altair
  • Armani Exchange
  • AV Studio
  • AX
  • Bebe
  • Biggu (oversized PD)
  • Cadillac
  • Cavalli
  • Cazal
  • Cinzia
  • Diesel
  • Dolce & Gabbana
  • Easytwist
  • Elizabeth Arden
  • Emporio Armani
  • English Laundry
  • Fendi
  • Float
  • Gant
  • Giorgio Armani
  • Gucci
  • Guess
  • Helium Paris
  • Kenneth Cole
  • Lacoste
  • LaFont
  • Menizzi Titanium
  • Michael Kors
  • Miu Miu
  • Penguin
  • Prada
  • Rampage
  • Randy Jackson
  • Scott Harris
  • Seeds of Life
  • Silhouette
  • Tiffany
  • Tom Ford
  • Valentino
  • Vera Wang
  • Versace
  • Vogue

At Sterling Optical in Tonawanda, NY, we now accept more vision insurance plans than ever before! And, in the event we don’t­­­ accept your plan – we’ll gladly provide you with a 30% discount on a complete pair of eyeglasses. In most cases, we can bill your vision insurance provider directly. This will save you time and out-of-pocket expenses for your eyeglasses, contact lenses, or eye exam. The vision plans we accept include:

  • Aetna
  • Avesis
  • Blue Cross Blue Shield
  • Clarity Vision
  • Coast to Coast
  • Davis Vision
  • EyeMed
  • Great-West
  • Health Net
  • March Vision Care
  • Medical Eye Services Ltd.
  • National Vision Administrators L.L.C.
  • Optum Health Care
  • Principal
  • Safeguard - MetLife
  • Spectera
  • Superior Vision
  • Vision Plan of America

Dr. Michael Honeyman

Dr. Michael Honeyman, OD, has been practicing optometry for more than 17 years, and he has been employed at Sterling Optical in Tonawanda, NY for the last several years. Dr. Honeyman uses the latest optical equipment to perform high-quality eye exams. His goal is to help his patients get the most from their eyesight by improving their quality of vision.

To make an appointment with Dr. Honeyman, call (716) 833-7766.