Emerging Vision Expanding Sterling Optical and Site for Sore Eyes Brands
--June 25, 2007
GARDEN CITY, N.Y.--Emerging Vision, Inc. (OTCBB – ISEE.OB) reports it is opening six new franchised locations in its three strongest markets, New York, Maryland and California, and that it is also expanding its Florida presence with the construction of a new location in Wellington. The new locations are a result of the company’s continued focus on the retail expansion of its core business, which is part of its overall growth strategy, according to Christopher Payan, CEO.
In January 2007, the company launched a targeted marketing campaign to attract new franchisees from within the optical industry. The campaign, which includes print, direct mail and electronic components, is backed by an enhanced business development team which was put in place at the end of 2006.
Payan added, “In addition to the obvious economies and brand equity benefits of clustering stores in what are already strong markets, the growth within these markets demonstrates the company’s dedication to the markets it serves and to its existing franchisees.”
New locations include Sterling Optical Stores in College Point, N.Y., Edgewood, Md., California, Md. and Wellington, Fla. All will feature expanded self selection merchandising systems as well as full service eye exams, on-site manufacturing of eyeglasses and on-line appointment scheduling.
Construction is also under way for three brand new Site for Sore Eyes franchised locations. The Site for Sore Eyes stores will feature the trendy upscale design that the Site for Sore Eyes brand is known for, as well as one-hour service and the availability of on-site eye exams available through Sterling Vision Care, the company’s California HMO.
Payan added “With the growth and expansion Emerging Vision has undergone recently, we have not forgotten our roots and core business. The Sterling Optical and Site for Sore Eyes brands were born in these markets and after 90 and 30 years, respectively, continue to maintain significant market share to this day. We intend to capitalize on that brand equity and continue to increase and expand that market share to its maximum potential.”
Emerging Vision, Inc. currently operates one of the largest franchised optical chains in the U.S.. Principally under the Sterling Optical and Site for Sore Eyes brands, the company has 160 franchised and company-owned stores located across 15 states, the District of Columbia, Canada and the U.S. Virgin Islands.
Most of the company's stores offer prescription and non-prescription eyeglasses, eyeglass frames, ophthalmic lenses, contact lenses, sunglasses, and a range of ancillary items. Additionally, the company operates Combine Buying Group, Inc., one of the leading optical purchasing groups in the U.S., which provides its members with vendor discounts on optical products. The company also operates VisionCare of California (d/b/a Sterling VisionCare), a specialized health care maintenance organization that employs licensed optometrists to provide services for stores located in California.