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Vision Monday Top 50 U.S. Optical Retailers 2009
Top 50 Optical Retailers Sales Hold Strong in 2008 - VM's Exclusive Look At How The Largest Optical Chains Did In A Tough Economy
Vision Monday --May 18, 2009

10. Emerging Vision
U.S. Optical Sales: $85.1M
U.S. Optical Units: 145
Trade Names: Sterling Optical, Sterling Vision, Site For Sore Eyes

Emerging Vision, parent of the Sterling Optical/Site For Sore Eyes chain, continues to maintain a preponderance of franchised locations while paring its roster of company-owned optical stores.

During 2008, the chain closed five of its company-owned units and franchised four additional retail locations, under the direction of chief executive officer Christopher Payan and Sam Herskowitz, franchise division president.

Having bought two large buying groups--Combine Optical Management and Canada's The Optical Group--in 2006 and 2007, Emerging Vision is seeing buying-group revenues account for an increasing share of its overall revenues. The company also operates VisionCare of California, a state-licensed health maintenance organization there; in other states, its Insight Managed Vision Care operation offers managed-vision plans to help funnel customers into Emerging Vision's stores.