1-800-EYES-789





Welcome to Sterling Optical Eastern Hills

4545 Transit Road Eastern Hills Shopping Center Williamsville, NY 14221

Located at the intersection of Main and Transit

Phone: (716) 632-5497      Fax: (716) 632-1182

Hours: Monday through Saturday 10 - 9
Sunday 12 - 5


Save on Eye Care at Sterling Optical in the Eastern Hills Mall
At the Sterling Optical eye care store in the Eastern Hills Mall in Williamsville, NY, you will be provided with a customer service experience unlike any other. Our optometrist and staff are committed to providing the community with affordable eye care that exceeds expectations. Sterling Optical is where you can find the latest fashions in designer frames and specialty contact lenses, as well as a full selection of value eyewear and accessories. At the Sterling Optical store in the Eastern Hills Mall, we make it easy for you to get all of the eye care products your family needs at prices that fit in your budget. Our store is open seven days a week, so you can plan your visits according to your schedule. Store hours are Monday through Saturday from 10am to 9pm, and Sunday from 12am to 5pm.

Find us in the Eastern Hill Shopping Center in Williamsville, NY
The Sterling Optical store in Williamsville, NY is located in the Eastern Hills Mall. The Mall is located at 4545 Transit Road, between Sheridan Drive and Main Street. Our store is closest to the Bon Ton entrance. Once you enter the mall through Bon Ton, our store is located on the left-hand side between Things Remembered and Vitamin World. Walk-ins are always welcome. Or, call us today at 716-632-5497 to schedule an appointment.

Why Choose Sterling Optical?
Sterling Optical is one of the leading providers of innovative eye care services in the country. We specialize in comprehensive professional eye exams and offer the community the largest selection of value and designer frames, including fashionable frames from noteworthy designers that include Michael Kors, Gucci, Ray-Ban and Coach, among others. At Sterling Optical, we have it all – traditional eyewear, contact lenses, prescription sunglasses, children’s frames with shatter-resistant lenses, and more. Plus, our friendly staff provides complimentary contact lens training. We help our customers save on their vision care with money-saving specials on many popular options such as Transitions® Adaptive Lenses, designer frames, lined bifocals, digital multifocal lenses, and progressive no-line lenses. Our store accepts CareCredit® and most insurance plans. Visit Sterling Optical in the Eastern Hills Mall and you’ll find out why this eye care brand has been around since 1912.


Call (716) 632-5497 to schedule an appointment. Walk-Ins welcome.
Also, take advantage of these great offers:
  • Designer Frames
  • Value Frames
  • Contact Lenses and complete training
  • Children's frames and shatter resistant lenses
  • Professional Eye Exams
  • Lenses to fit your Lifestyle
  • We accept most insurance plans
  • Free Cleaning and Adjustments
  • Gift Certificates Available
  • One Hour Service

We're pleased to offer our patients the CareCredit® card, North America's leading patient payment program. CareCredit is the credit card is exclusive for healthcare services. You'll get low monthly payment plans for healthcare purchases not commonly covered by insurance, including LASIK and Premium-IOLs.

Learn more by visiting CareCredit.com or contacting our office. Ready to apply? Click the CareCredit logo to apply online today.

Cannot be used on prior purchase. Some restrictions apply.

With purchase of a complete pair. See store for details.