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Welcome to Sterling Optical Southtown Plaza

3333 W. Henrietta Road Southtown Plaza Rochester, NY 14623

Visit our Store Website


Phone: (585) 424-5970      Fax: (585) 424-5973

Hours: Monday through Friday: 10:00 am to 7:00 pm
Saturday: 10:00 am to 4:00 pm



Call (585) 424-5970 to schedule an appointment. Walk-Ins welcome.
Also, take advantage of these great offers:
  • Designer Frames
  • Value Frames
  • Contact Lenses and complete training
  • Children's frames and shatter resistant lenses
  • Professional Eye Exams
  • Lenses to fit your Lifestyle
  • We accept most insurance plans
  • Free Cleaning and Adjustments
  • Gift Certificates Available
  • One Hour Service

We're pleased to offer our patients the CareCredit® card, North America's leading patient payment program. CareCredit is the credit card is exclusive for healthcare services. You'll get low monthly payment plans for healthcare purchases not commonly covered by insurance, including LASIK and Premium-IOLs.

Learn more by visiting CareCredit.com or contacting our office. Ready to apply? Click the CareCredit logo to apply online today.

See store for details.

See store for details.