2130 White Plains Road Bronx, NY 10462 One block from the #2 Train, Pelham Parkway stop.
Near Chase Bank, across from Planet Fitness.
Get Directions

Store Hours

10:00am - 6:00pm
10:00am - 6:00pm
10:00am - 7:00pm
10:00am - 7:00pm
10:00am - 7:00pm
11:00am - 5:00pm


Walk-ins Welcome

Contact Info

(718) 430-9793

Read Reviews

Exclusive Offers

Only at Sterling Optical Bronx, NY

Complete Pair of
Designer Eyeglasses
From Ann Taylor, Kenneth Cole, Lucky Brand, Gap or Fila*
with single-vision CR-39 lenses
HD Digital
Progressive lenses
50 %
Precision View logo
current wearers Acuvue® Brand
Contact Lenses
Save Up To
In Repurchase Rewards
store front image
store front image
store image

Why choose Sterling Optical Bronx, NY?

Sterling Optical offers the lowest prices on eyewear in the Bronx, and also features thousands of frames to fit everyone’s style. Shop our showroom and check out designer frames from well-known brands that include Burberry, Versace, Prada, Gucci, to name a few. We also carry a wide range of contact lenses. With the convenience of offering one-hour service, we make it easy to provide professional eye care that works with your schedule. If your eyewear becomes broken or damaged, we offer a $20 warranty on all purchases of lenses and frames. At our store in the Bronx, we are committed to providing you and your family with the best possible eye care and exceptional customer service. Find out why we’re the best in the borough.

Languages We Speak
Spanish Albanian

Eye Exams & Affordable Eye Care in Bronx, NY

The Sterling Optical store in the Bronx is your source for everything from professional eye exams to the best selection of eyewear in the area. Our knowledgeable staff is committed to providing instruction and advice on the care and handling of new eyeglasses, contact lenses, and designer frames. And, for those customers who may worry about a language barrier, it should be noted that some of our employees are fluent in Spanish, Albanian and Russian. Eye exam appointments are easy to make, and we honor most insurance plans (including GVS). From the moment you enter our store, our goal is to ensure you get the best eye care treatment possible – be it contact lens training or a comprehensive eye exam.

Our Brands

We carry popular designer brands and the latest styles to fit your style and budget. Stop by your neighborhood Sterling Optical location to view our complete collection.

  • Armani Exchange
  • AX
  • Bongo
  • Burberry
  • Coach
  • Diesel
  • Emporio Armani
  • English Laundry
  • Escada
  • Fendi
  • Flexon
  • Gant
  • Giorgio Armani
  • Gucci
  • Guess
  • Harley Davidson
  • Helium-Paris
  • Michael Kors
  • Mont Blanc
  • Ogi
  • Polo Ralph Lauren
  • Prada
  • Ralph Lauren
  • Randy Jackson
  • Ray-Ban Jr
  • Ray-Ban®
  • Roberto Cavalli
  • Sketchers
  • SPY
  • Swarovski
  • Tiffany & Co.
  • Timberland
  • Tory Burch
  • Versace
  • Via Spiga
  • Vogue

Vision Plans We Accept

At Sterling Optical in Bronx, NY, we now accept more vision insurance plans than ever before! And, in the event we don’t­­­ accept your plan – we’ll gladly provide you with a 30% discount on a complete pair of eyeglasses. In most cases, we can bill your vision insurance provider directly. This will save you time and out-of-pocket expenses for your eyeglasses, contact lenses, or eye exam. The vision plans we accept include:

  • Aetna
  • Blue Cross Blue Shield
  • Clarity Vision
  • Coast 2 Coast
  • Davis Vision
  • EyeMed
  • Health Net
  • March Vision Care
  • Medical Eye Services, Ltd.
  • National Vision Administrators, L.L.C.
  • Optum Health Care
  • Principal
  • Safeguard – MetLife
  • Spectera
  • Superior Vision
  • Vision Plan of America
  • GVS
  • Metro Plus
  • Health First
  • Fidelis
  • Local 1199

Don’t see your insurance listed? Call this store at (718) 931-0500 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Meet Our Doctor: Dr. Keith Beylus

Photo Coming Soon

Doctor Hours

To make an appointment with Dr. Beylus, call (718) 931-0500.
Book Appointment

Meet Our Doctor: Dr. Keith Beylus

Dr. Keith Beylus is a Certified Optometrist who has been practicing optometry for 20 years. For the last 12 years, he has worked with Sterling Optical in the Bronx, where he uses the latest optical equipment to perform high-quality eye exams. His goal is to help his patients enjoy their eyesight and improve their quality of vision.


*On purchase of select frames from Ann Taylor, Kenneth Cole, Lucky Brand, Gap or Fila with single-vision CR-39 plastic lenses. Inventory will vary by location. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/24. **Buy one complete pair of eyeglasses (frames with progressive lenses) and get 50% off progressive lenses on second pair (with purchase of frames). Second pair must be equal or lesser value. Progressive lenses must be Precision View brand or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/24. Offer valid on purchase of eligible supply quantities of ACUVUE® branded contact lenses at participating retail locations from 01/01/2024 - 06/30/2024. See full terms and conditions at and complete online reward form within 60 days of purchase. [AS102300 PP2023AMB6974]