Address

Crossroad Centre 3402 13th Ave South Fargo, ND 58103 Corner of I-29 & 13th Ave
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Store Hours

Mon
9:00am - 6:00pm
Tue
9:00am - 6:00pm
Wed
9:00am - 6:00pm
Thu
9:00am - 6:00pm
Fri
9:00am - 6:00pm
Sat
Closed
Sun
Closed

Notes

Walk-ins Welcome

Contact Info

(701) 234-9442

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Exclusive Offers

Only at Sterling Optical Fargo Crossroad Centre, ND

Complete Pair of Designer Eyeglasses Nike, Champion, Adidas or Fila
starting at
$99
with single-vision CR-39 lenses*
HD Digital Progressive Lenses BOGO**
50 %
OFF
Precision View logo
current wearers Acuvue® Brand
Contact Lenses
Save Up To
$100
In Repurchase Rewards

Our Brands

We carry popular designer brands and the latest styles to fit your style and budget. Stop by your neighborhood Sterling Optical location to view our complete collection.

  • Adrienne Vittadini
  • Ann Taylor
  • Anne Klein
  • Calvin Klein
  • Champion
  • Coach
  • Cole Haan
  • Columbia
  • Costa
  • Dragon
  • Draper James
  • Eddie Bauer
  • Flexon
  • Fregossi
  • Fysh
  • GAP
  • Harley Davidson
  • Helium
  • Inspira
  • JOE Collection
  • Jones New York
  • Kate Spade
  • KIiik
  • La Scala
  • Longchamp
  • Lucky Brand
  • Michael Kors
  • Michael Ryen
  • Nicole Miller
  • Nike
  • Nine West
  • Oakley®
  • Ogi
  • Polo Ralph Lauren
  • Prada
  • Pure
  • Ralph Lauren
  • Ray-Ban®
  • Revolution
  • Scott Harris
  • Skaga
  • Zeiss

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • Aetna
  • Aflac
  • Ameritas
  • Avesis
  • Bankers Life
  • Blue Cross Blue Shield
  • Boilmakers
  • BPA
  • CHAMPVA
  • Cigna
  • Duluth Building Trades
  • EyeMed
  • Health First
  • HealthPartners
  • Highmark
  • Highmark BCBS
  • Humana
  • Medica
  • Most Medicare
  • Metlife
  • Microsoft
  • ND Medical Assistance
  • Premera Microsoft
  • Sanford
  • Superior Vision
  • TRICARE
  • Twin City Bakery
  • Unicare
  • United Healthcare
  • VBA
  • Vision Plan of America
  • VSP
  • Wilson McShane
  • Workman’s Comp
  • Zenith American

Don’t see your insurance listed? Call this store at (701) 234-0939 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Sterling Optical Fargo Crossroads Centre exterior
Sterling Optical Fargo Crossroads Centre interior
Sterling Optical Fargo Crossroads Centre interior

Why choose Sterling Optical Fargo Crossroad Centre, ND?

Having been in business for two decades, the Sterling Optical store in Fargo, ND is the go-to place where you will find the best value and selection for all of your eye care needs. We make it easy and affordable to provide the eye care treatments such as eye exams and eye care services that you deserve. With the latest designer eyewear, prescription sunglasses, ophthalmic lenses and contact lenses, there is something here for everyone. We carry the brands you want (like Ray-Ban, Nike, Coach, Oakley, Costa and more). Best of all, when you choose Sterling Optical, everything you buy is backed by our satisfaction guarantee. At our store in Fargo, ND, we are committed to providing you and your family with the best possible eye care and exceptional customer service. Visit the Sterling Optical store at 3402 13th Ave South, Fargo, ND 58103, and see for yourself why so many families trust us with their eye care needs.

Eye Services in Fargo, ND:

  • Eye Exams
  • Contact Fittings
  • Glasses Repair
  • Designer Frames
  • General Eye Care Treatment
  • Comprehensive Optometry

Eye Exams & Affordable Eye Care in Fargo Crossroad Centre, ND

The Sterling Optical store in Fargo, ND specializes in providing our customers with an exceptional customer experience from the moment they walk through our doors. Our skilled and caring staff is here to help with all of your eye care needs. Utilizing the latest technology, our optometrists conduct thorough eye exams to determine if you need eyeglasses or contact lenses. The eye exam is usually a 30–40 minute procedure, which is covered by most insurance plans. During this time, our optometrist will review your medical history, determine the health of your eyes by examining their parts, and conduct vision tests. We carry everything you may need, from discount frames to a wide variety of contact lenses. Our dedicated doctors (who have more than 25 years of experience) are here to provide you with the best eye care possible.

Meet Our Doctor: Dr. Darrel Crissler

Photo of Dr. Darrel Crissler

Doctor Hours

Monday - Friday 9:00 a.m. to 6:00 p.m.

Meet Our Doctor: Dr. Darrel Crissler

Dr. Darrel Crissler is an Independent Doctor of Optometry, located in Fargo Crossroad Centre, ND

* On purchase of frames from a select group of designer brands with single-vision CR-39 plastic lenses. Inventory will vary by participating location, while supplies last. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Limited time offer. ** Buy one complete pair of eyeglasses (frames with progressive lenses) and get 50% off progressive lenses on second pair (with purchase of frames). Second pair must be equal or lesser value. Progressive lenses must be Precision View brand or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. Valid at participating locations. See store for details. Limited time offer. Offer valid on purchase of eligible supply quantities of ACUVUE® branded contact lenses at participating retail locations. See full terms and conditions at MyAcuvueRewards.com and complete online reward form within 60 days of purchase. [2025PP16801 | AS112504]