Crossroad Centre 3402 13th Ave South Fargo, ND 58103 Corner of I-29 & 13th Ave

(Notice: February 2023)
While we upgrade our store, our West Fargo or Fargo-Southpoint Mall locations can help you with your eye care needs.
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Store Hours

9:00am - 6:00pm
9:00am - 6:00pm
9:00am - 6:00pm
9:00am - 6:00pm
9:00am - 6:00pm


Walk-ins Welcome

Contact Info

(701) 234-9442

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Exclusive Offers

Only at Sterling Optical Fargo Crossroad Centre, ND

of designer eyeglasses from
Jones NY, Lucky Brand, Fila and GAP
with single-vision lenses* DeRigo REM JonesNY Lucky Brand Fila GAP logo collage for Complete Pair offer
HD Digital
Progressive lenses
50 %
Precision View logo
take COMFORT in Acuvue® Brand
Contact Lenses
Save Up To
In Repurchase Rewards
Notice that the Sterling Optical Fargo Crossroad Centre location is under renovation and the West Fargo (701) 850-8710 and Southpoint Mall Mall (701) 234-9768 can be contacted for eye care needs
Sterling Optical Fargo Crossroads Centre exterior
Sterling Optical Fargo Crossroads Centre interior

Why choose Sterling Optical Fargo Crossroad Centre, ND?

Having been in business for two decades, the Sterling Optical store in Fargo, ND is the go-to place where you will find the best value and selection for all of your eye care needs. We make it easy and affordable to provide the eye care treatments and services that you deserve. With the latest designer eyewear, prescription sunglasses, ophthalmic lenses and contact lenses, there is something here for everyone. We carry the brands you want (like Ray-Ban, Nike, Coach, Oakley, Costa and more). Best of all, when you choose Sterling Optical, everything you buy is backed by our satisfaction guarantee. At our store in Fargo, ND, we are committed to providing you and your family with the best possible eye care and exceptional customer service. Visit the Sterling Optical store at 3402 13th Ave South, Fargo, ND 58103, and see for yourself why so many families trust us with their eye care needs.

Eye Exams & Affordable Eye Care in Fargo Crossroad Centre, ND

The Sterling Optical store in Fargo, ND specializes in providing our customers with an exceptional customer experience from the moment they walk through our doors. Our skilled and caring staff is here to help with all of your eye care needs. Utilizing the latest technology, our optometrists conduct thorough eye exams to determine if you need eyeglasses or contact lenses. We carry everything you may need, from discount frames to a wide variety of contact lenses. Our dedicated doctors (who have more than 25 years of experience) are here to provide you with the best eye care possible.

Our Brands

We carry all of the latest and most popular brands from Luxottica’s brand portfolio. Stop by your neighborhood Sterling Optical location to view our complete collection.

  • Adrienne Vittadini
  • Ann Taylor
  • Anne Klein
  • Calvin Klein
  • Champion
  • Coach
  • Cole Haan
  • Columbia
  • Costa
  • Dragon
  • Draper James
  • Eddie Bauer
  • Flexon
  • Fregossi
  • Fysh
  • GAP
  • Harley Davidson
  • Helium
  • Inspira
  • JOE Collection
  • Jones New York
  • Kate Spade
  • KIiik
  • La Scala
  • Longchamp
  • Lucky Brand
  • Michael Kors
  • Michael Ryen
  • Nicole Miller
  • Nike
  • Nine West
  • Oakley®
  • Ogi
  • Polo Ralph Lauren
  • Prada
  • Pure
  • Ralph Lauren
  • Ray-Ban®
  • Revolution
  • Scott Harris
  • Skaga
  • Zeiss

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • Aetna
  • Aflac
  • Ameritas
  • Avesis
  • Bankers Life
  • Blue Cross Blue Shield
  • Boilmakers
  • BPA
  • Cigna
  • Duluth Building Trades
  • EyeMed
  • Health First
  • HealthPartners
  • Highmark
  • Highmark BCBS
  • Humana
  • Medica
  • Most Medicare
  • Metlife
  • Microsoft
  • ND Medical Assistance
  • Premera Microsoft
  • Sanford
  • Superior Vision
  • Twin City Bakery
  • Unicare
  • United Healthcare
  • VBA
  • Vision Plan of America
  • VSP
  • Wilson McShane
  • Workman’s Comp
  • Zenith American

Don’t see your insurance listed? Call this store at (701) 234-0939 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Meet Our Doctor: Dr. Darrel Crissler and Dr. Niropa Prasad

Photo of Dr. Darrel Crissler and Dr. Niropa Prasad

Doctor Hours

Monday - Friday 9:00 a.m. to 6:00 p.m.

Meet Our Doctor: Dr. Darrel Crissler and Dr. Niropa Prasad

Dr. Darrel Crissler and Dr. Niropa Prasad are the resident optometrists at Sterling Optical in Fargo, ND. Both are graduates of the Pacific University of Optometry. Dr. Crissler has been practicing optometry for 25 years, and Dr. Prassad has been practicing for 27 years. With more than 50 years of combined experience between them, you can entrust the care of your vision to these highly trained and experienced professionals at Sterling Optical in Fargo, ND.

To make an appointment with Dr. Crissler or Dr. Prasad, call (701) 234-0939.

*On purchase of featured DeRigo brand frames with single-vision CR-39 plastic lenses. At participating locations. Inventory will vary by location. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 03/31/23 **Buy one complete pair of eyeglasses (frames with progressive lenses) and get 50% off progressive lenses on second pair (with purchase of frames). Second pair must be equal or lesser value. Progressive lenses must be Precision View brand or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 3/31/23. Purchase an eligible supply of ACUVUE® branded contact lenses from 01/01/23 to 06/30/23 and register for MyACUVUE® on to complete online reward form within 60 days of purchase and see full Terms and Conditions and other requirements