1100 Heritage Drive, Suite B Pottstown, PA 19464 next to New Path Vision
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Store Hours

9:00am - 5:00pm
9:00am - 5:00pm
9:00am - 7:00pm
9:00am - 5:00pm
9:00am - 5:00pm


Walk-ins Welcome, upon availability.

We are prepared to handle many types of eye emergencies. Please call (610) 326-2754 to speak with an eye care expert.

Contact Info

(610) 326-6456

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Exclusive Offers

Only at Sterling Optical Pottstown, PA

Eyeglasses or
Rx Sunglasses*
$100 OFF
hd digital
progressive lenses
50 %
Take Comfort In Acuvue® Brand
Contact Lenses
save up to
in repurchase rewards
Sterling Optical Pottstown interior
Sterling Optical Pottstown interior

Why choose Sterling Optical Pottstown, PA?

Sterling Optical features thousands of frames to fit everyone’s style. Shop our showroom and check out designer frames from well-known brands that include Coach, Versace, Ray-Ban, Oakley, and Bvglari, to name a few. We have an extensive selection of lenses including Varilux Comfort, Comfort Max, Varilux X and Varilux Eyezen. We also carry a wide range of contact lenses from Bausch & Lomb and Alcon. Whatever your eye care needs, the professionals at Sterling Optical are here to help! We make it easy to provide professional eye care service that works with your schedule.  At our store in Pottstown, we are committed to providing you and your family with the best possible eye care and exceptional customer service.

Eye Exams & Affordable Eye Care in Pottstown, PA

At the Sterling Optical store in Pottstown, knowledgeable staff are committed to providing both quality eye exams along with the best eyewear in the area. Our helpful staff will assist with all of your eye care and eyewear needs, including your choice of designer frames, contact lenses and sunglasses. This store is committed to providing everything from thorough eye exams to a great selection of designer eyeglasses, complemented by overall great service.

Our Brands

We carry popular designer brands and the latest styles to fit your style and budget. Stop by your neighborhood Sterling Optical location to view our complete collection.

  • Armani Exchange
  • BCBG Max Azria
  • BMW
  • Brooks Brothers
  • Calvin Klein
  • Coach
  • Emporio Armani
  • Fendi
  • Fossil
  • Gucci
  • Guess
  • Harley Davidson
  • Juicy Couture
  • Kate Spade
  • Liz Claiborne
  • Liz Claiborne Men
  • Marc Jacobs
  • Michael Kors
  • Oakley®
  • Prada
  • Rag & Bone
  • Ralph Lauren
  • Ray-Ban®
  • Steve Madden
  • Tiffany & Co.
  • Tumi
  • Tory Burch
  • Under Armour
  • Versace

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • Davis Vision
  • EyeMed
  • NVA
  • Spectera
  • Superior Vision
  • VSP
  • VBA

Don’t see your insurance listed? Call this store at (610) 326-2754 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Meet Our Doctor: Dr. George White

Photo of Dr. George White

Doctor Hours

Special Doctor Hours

Book Appointment

Meet Our Doctor: Dr. George White

Dr. George W. White is a board-certified optometrist. He graduated from Siena College, Loudonville, NY with a BS in biology. He completed his Doctoral program with clinical distinction at Salus Unversity Pennsylvania College of Optometry. Clinical residency and fellowship training was completed at the Eye Institue, Salus University, Philadelphia, Pa.

Dr. White is a fellow in the American Academy of Optometry. He has also served as the president of the Bucks Montgomery COunty Optometric Assosciation. He enjoys fishing, reading, and martial arts. He lives in Montgomery County with his wife. They have 4 married children and 9 grandchildren.

Meet Our Doctor: Dr. Cassie VanEtten

Photo of Dr. Cassie VanEtten

Doctor Hours

Special Doctor Hours

Book Appointment

Meet Our Doctor: Dr. Cassie VanEtten

Dr. Cassie VanEtten grew up in northeastern Pennsylvania and earned her Bachelor of Science in Biology from Shippensburg University in 2013.  She then received her Doctor of Optometry degree in 2018 from Salus University located in Elkins Park, PA. Dr. VanEtten completed multiple internships around the Philadelphia area, including a rotation with the Allentown VA Outpatient Clinic where she focused on the diagnosis and management of ocular disease.

During her other internships, she had specialty training in ocular disease, diabetic eye care, contact lenses, surgical co-management, and geriatric eye care.  Dr. VanEtten is a member of the American Optometric Association and currently resides in Philadelphia.

Meet Our Doctor: Dr. Madison Crowe

Photo of Dr. Madison Crowe Book Appointment

Meet Our Doctor: Dr. Madison Crowe

Dr. Madison Crowe is a born and raised Hoosier coming to us from a suburb of Indianapolis, Indiana. While completing all required pre-optometry science courses at Indiana University she earned her Bachelor of Arts degree in Art History in 2016. From there, she attended Indiana University School of Optometry and received her Doctor of Optometry degree in 2022.
During Dr. Crowe’s time in optometry school, she completed multiple externships in different states including Indiana, Illinois, and South Carolina. While working alongside other optometrists and ophthalmologists, she helped manage and treat different ocular diseases, including glaucoma and diabetes. Along ocular disease, she also had specialized training in pediatrics, myopia management, vision therapy, specialty contact lenses, and dry eye.
Dr. Crowe is a member of the American Optometric Association, and in her free time likes to play golf, read books, and attempt to try out different arts & crafts!
*$100 offer discount on purchase of a complete pair (frames with prescription lenses). Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 12/15/23. **Buy one complete pair of eyeglasses (frames with progressive lenses) and get 50% off progressive lenses on second pair (with purchase of frames). Second pair must be equal or lesser value. Valid on Precision View brand progressive lenses or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 12/15/23. Purchase an eligible supply of ACUVUE® branded contact lenses from 07/01/23 to 12/31/23 and register for MyACUVUE® on to complete online reward form within 60 days of purchase and see full Terms and Conditions and other requirements.