South Town Plaza 3333 W. Henrietta Road Rochester, NY 14623 Near Planet Fitness
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Store Hours

10:00am - 5:30pm
10:00am - 5:30pm
10:00am - 5:30pm
10:00am - 5:30pm
10:00am - 2:00pm


Walk-ins Welcome

Contact Info

(585) 556-7564

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Exclusive Offers

Only at Sterling Optical Rochester Henrietta, NY

Complete Pair of
Designer Eyeglasses
From Ann Taylor, Kenneth Cole, Lucky Brand, Gap or Fila*
with single-vision CR-39 lenses
HD Digital
Progressive lenses
50 %
Precision View logo
current wearers Acuvue® Brand
Contact Lenses
Save Up To
In Repurchase Rewards
Sterling Optical Rochester Henrietta exterior
Sterling Optical Rochester Henrietta interior
Sterling Optical Rochester Henrietta interior

Why choose Sterling Optical Rochester Henrietta, NY?

Having been in business for over two decades, the Sterling Optical store in Rochester NY remains the top-tier place where you will find the best value and selection when it comes to the eyewear needs of you and your family. Eye exam appointments are easy to make and we even accept walk-ins. We carry an extensive line of value frames, ophthalmic lenses, and contact lenses. With the area’s largest selection of designer frames from brands such as RayBan, Guess, BCBG and Nine West, you are sure to walk out of our store looking and feeling your best. Best of all, when you choose Sterling Optical, everything you buy is backed by our satisfaction guarantee. At our store in Rochester, NY, we are committed to providing you with eyeglasses to fit your lifestyle. We accept most insurance plans. Whatever your eye care needs might be, visit the Sterling Optical store at 3333 W. Henrietta Road, Rochester, NY 14623-3543, and let us be of service to you.

Languages We Speak

Eye Exams & Affordable Eye Care in Rochester Henrietta, NY

The Sterling Optical store in Rochester, NY is committed to providing quality eye care along with the best eyewear to the community. The caring and experienced staff is dedicated to aiding in every customer’s vision-related needs. Our trained on-site optometrist has been serving the people of Rochester, NY, providing them with a range of services that include thorough eye exams, as well as advice and training on new eyeglasses, contact lenses and designer frames. Sterling Optical has everything you need to make sure that you see (and look) your best – from discount frames and designer eyewear to specialty lenses, sports eyewear, prescription sunglasses, contact lenses, and so much more.

Our Brands

We carry popular designer brands and the latest styles to fit your style and budget. Stop by your neighborhood Sterling Optical location to view our complete collection.

  • Ann Taylor
  • Argyleculture
  • Armani Exchange
  • Arnette
  • Candies
  • Champion
  • Coach
  • Dior
  • GAP
  • Guess
  • Guess Kids
  • Inspira
  • Jones New York
  • King Baby
  • LaFont
  • Lucky Brand
  • Michael Kors
  • Nicole Miller
  • Oakley®
  • Penguin
  • Polo Ralph Lauren
  • Ray-Ban®
  • Vogue
  • Vera Bradley
  • Vera Wang

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • All Excellus Plans
  • Blue Cross Blue Shield
  • Child Health Plus
  • EyeMed
  • MVP
  • Spectera
  • United Healthcare
  • Versant Health – Davis & Superior

Don’t see your insurance listed? Call this store at (585) 424-5970 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Meet Our Doctor: Dr. Beth Reali

Photo Coming Soon

Doctor Hours

Mon 2:00pm to 5:00pm
Tue 10:00am to 4:30pm
Wed 11:00am to 4:30pm
Thu Closed
Fri 10:00am to 4:30pm
Sat Call for availability
Sun Closed

To make an appointment with Dr. Reali, call (585) 424-5970.
Book Appointment

Meet Our Doctor: Dr. Beth Reali

Dr. Beth Reali is the licensed optometrist at Sterling Optical in Rochester, NY who completed here degree from the New York College of Optometry.

Dr. Reali devotes her time to serving her patients almost every day. She is certified to provide Therapeutic-Pharmaceutical Agents and she performs quality eye exams to patients for refractive correction.

*On purchase of select frames from Ann Taylor, Kenneth Cole, Lucky Brand, Gap or Fila with single-vision CR-39 plastic lenses. Inventory will vary by location. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/24. **Buy one complete pair of eyeglasses (frames with progressive lenses) and get 50% off progressive lenses on second pair (with purchase of frames). Second pair must be equal or lesser value. Progressive lenses must be Precision View brand or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/24. Offer valid on purchase of eligible supply quantities of ACUVUE® branded contact lenses at participating retail locations from 01/01/2024 - 06/30/2024. See full terms and conditions at and complete online reward form within 60 days of purchase. [AS102300 PP2023AMB6974]