Address

South Town Plaza 3333 W. Henrietta Road Rochester, NY 14623 Near Planet Fitness
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Store Hours

Mon
10:00am - 6:00pm
Tue
10:00am - 6:00pm
Wed
10:00am - 7:00pm
Thu
Closed
Fri
10:00am - 6:00pm
Sat
10:00am - 3:00pm
Sun
Closed

Notes

Walk-ins Welcome

Contact Info

(585) 424-5973

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Exclusive Offers

Only at Sterling Optical Rochester Henrietta, NY

COMPLETE PAIR
of designer eyeglasses from
Jones NY, Lucky Brand, Fila and GAP
$99
with single-vision lenses* DeRigo REM JonesNY Lucky Brand Fila GAP logo collage for Complete Pair offer
HD Digital
Progressive lenses
BOGO**
50 %
OFF
Precision View logo
take COMFORT in Acuvue® Brand
Contact Lenses
Save Up To
$100
In Repurchase Rewards
Sterling Optical Rochester Henrietta exterior
Sterling Optical Rochester Henrietta interior
Sterling Optical Rochester Henrietta interior

Why choose Sterling Optical Rochester Henrietta, NY?

Having been in business for over two decades, the Sterling Optical store in Rochester NY remains the top-tier place where you will find the best value and selection when it comes to the eyewear needs of you and your family. Eye exam appointments are easy to make, and we even accept “walk-ins.” We carry an extensive line of value frames, ophthalmic lenses, and contact lenses. With the area’s largest selection of designer frames from brands such as RayBan, Guess, BCBG and Nine West, you are sure to walk out of our store looking and feeling your best. Best of all, when you choose Sterling Optical, everything you buy is backed by our satisfaction guarantee. At our store in Rochester, NY, we are committed to providing you with eyeglasses to fit your lifestyle. We even accept CareCredit® and most insurance plans. Whatever your eye care needs might be, visit the Sterling Optical store at 3333 W. Henrietta Road, Rochester, NY 14623-3543, and let us be of service to you.

CareCredit

Eye Exams & Affordable Eye Care in Rochester Henrietta, NY

The Sterling Optical store in Rochester, NY is committed to providing quality eye care along with the best eyewear to the community. The caring and experienced staff is dedicated to aiding in every customer’s vision-related needs. Our trained on-site optometrist has been serving the people of Rochester, NY, providing them with a range of services that include thorough eye exams, as well as advice and training on new eyeglasses, contact lenses and designer frames. Sterling Optical has everything you need to make sure that you see (and look) your best – from discount frames and designer eyewear to specialty lenses, sports eyewear, prescription sunglasses, contact lenses, and so much more.

Our Brands

We carry all of the latest and most popular brands from Luxottica’s brand portfolio. Stop by your neighborhood Sterling Optical location to view our complete collection.

  • BCBG
  • Candies
  • Cosmopolitan
  • Cruz
  • Danny Gokey
  • Eddie Bauer
  • Ellen Tracy
  • Esquire
  • Flexon
  • GAP
  • Guess
  • Guess Kids
  • Harley Davidson
  • Helium
  • Ernest Hemingway
  • Isaac Mizrahi
  • Izod
  • Jessica McClintock
  • Jones New York
  • Lucky Brand
  • Marie Claire
  • Nautica
  • Nikon
  • Nine West
  • Ocean Pacific
  • Ray-Ban®
  • Steve Madden
  • Timex
  • Valerie Spencer
  • XXL

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

Don’t see your insurance listed? Call this store at (585) 424-5970 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Meet Our Doctor: Dr. Beth Reali

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Doctor Hours

To make an appointment with Dr. Reali, call (585) 424-5970.
Book Appointment

Meet Our Doctor: Dr. Beth Reali

Dr. Beth Reali is the licensed optometrist at Sterling Optical in Rochester, NY who completed here degree from the New York College of Optometry.

Dr. Reali devotes her time to serving her patients almost every day. She is certified to provide Therapeutic-Pharmaceutical Agents and she performs quality eye exams to patients for refractive correction.

*On purchase of featured DeRigo brand frames with single-vision CR-39 plastic lenses. At participating locations. Inventory will vary by location. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 03/31/23 **Buy one complete pair of eyeglasses (frames with progressive lenses) and get 50% off progressive lenses on second pair (with purchase of frames). Second pair must be equal or lesser value. Progressive lenses must be Precision View brand or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 3/31/23. Purchase an eligible supply of ACUVUE® branded contact lenses from 01/01/23 to 06/30/23 and register for MyACUVUE® on MyAcuvueRewards.com to complete online reward form within 60 days of purchase and see full Terms and Conditions and other requirements