Address

Rockaway Townsquare Mall 301 Mt. Hope Ave Rockaway, NJ 07866 Upper Level across from the Food Court
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Store Hours

Mon
11:00am - 8:00pm
Tue
11:00am - 8:00pm
Wed
11:00am - 7:00pm
Thu
11:00am - 7:00pm
Fri
11:00am - 8:00pm
Sat
11:00am - 8:00pm
Sun
12:00pm - 6:00pm

Notes

Walk-ins Welcome

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Exclusive Offers

Only at Sterling Optical Rockaway, NJ

COMPLETE PAIR
of designer eyeglasses from
Jones NY, Lucky Brand, Fila and GAP
$99
with single-vision lenses* DeRigo REM JonesNY Lucky Brand Fila GAP logo collage for Complete Pair offer
HD Digital
Progressive lenses
BOGO**
50 %
OFF
Precision View logo
take COMFORT in Acuvue® Brand
Contact Lenses
Save Up To
$100
In Repurchase Rewards
Sterling Optical Rockaway exterior
Sterling Optical Rockaway interior

Why choose Sterling Optical Rockaway, NJ?

The Sterling Optical store in Rockaway, NJ has been in business for over 20 years and it has become the go-to place for the best value and selection in eyewear. With the convenience of offering one-hour service, we make it easy to provide professional eye care service and treatment, all according to your schedule. And perhaps the greatest benefit is pricing – Sterling Optical makes eye care affordable. We carry an extensive line of value frames, ophthalmic lenses, and contact lenses. We also have the area’s largest selection of designer frames from brands that include Gucci, Guess, Dolce & Gabbana, Tom Ford, and Prada (to name a few). Best of all, when you choose Sterling Optical, everything you buy is backed by our satisfaction guarantee. If your eyewear becomes broken or damaged, we offer a no-fault warranty on all purchases. Our staff is committed to providing you and your family with the best possible eye care and exceptional customer service. We even accept CareCredit® and most insurance plans. Find out why we’re the best eye care store in the area. Visit Sterling Optical at 301 Mt. Hope Ave., Suite #2043, Rockaway NJ 07866.

CareCredit

Eye Exams & Affordable Eye Care in Rockaway, NJ

The Sterling Optical store in Rockaway, NJ specializes in providing customers with professional eye exams, high quality eyewear, and exceptional customer service. Our store features one of the area’s largest selections of designer eyewear, specialty contacts, and prescription sunglasses. The friendly and experienced staff of Sterling Optical is fully committed to finding the eyewear that will give you the best possible vision, along with your choice of eyeglasses or contact lenses. From the moment you enter our store, our goal is to ensure you get the best eye care treatment possible – be it a free frame adjustment, contact lens training, or a comprehensive eye exam.

Our Brands

We carry all of the latest and most popular brands from Luxottica’s brand portfolio. Stop by your neighborhood Sterling Optical location to view our complete collection.

  • BVLGARI
  • Burberry
  • Calvin Klein
  • Candies
  • Catherine Deneuve
  • Chloe
  • DKNY
  • Dolce & Gabbana
  • Emporio Armani
  • Flexon
  • Gucci
  • Guess
  • Jones New York
  • Kate Spade
  • Kitami
  • Lightec
  • Longchamp
  • Guess by Marciano
  • Maui Jim
  • Michael Kors
  • Nautica
  • Oakley®
  • OGA
  • Polo Ralph Lauren
  • Prada
  • Puma
  • Ralph Lauren
  • Ray-Ban®
  • Salvatore Ferragamo
  • Silhouette
  • Sketchers
  • Tiffany & Co.
  • TOM FORD®
  • Tory Burch
  • Vanni
  • Versace
  • Vogue

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • Aetna
  • Avesis
  • Blue Cross Blue Shield
  • Coast 2 Coast
  • Davis Vision
  • EyeMed
  • General Vision Services
  • Horizon Blue Cross Blue Shield
  • Horizon NJ Health
  • All Local Union Plans
  • March Vision Care
  • Most Medicare
  • National Vision Administrators, L.L.C.
  • Preferred Vision Care
  • Spectera
  • Superior Vision
  • UFT
  • United Healthcare
  • VBA (Vision Benefits of America)
  • Vision Plan of America
  • Vision World

Don’t see your insurance listed? Call this store at (973) 366-3402 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Meet Our Doctor: Dr. Eric Waldman

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Meet Our Doctor: Dr. Eric Waldman

Dr. Eric Waldman is the local optometrist at the Sterling Optical in Rockaway, NJ, where he has been practicing for the last 25 years. Dr. Waldman provides professional comprehensive eye exams as well as contact lens fittings while ensuring quality patient care.

Eye examinations are provided by an Independent Doctor of Optometry conveniently next door to Sterling Optical.

Meet Our Doctor: Dr. Robert Tandler

Photo Coming Soon

Meet Our Doctor: Dr. Robert Tandler

Dr. Robert Tandler is the local optometrist at the Sterling Optical in Rockaway, NJ, where he has been practicing for the last 20 years. Dr. Tandler provides professional comprehensive eye exams as well as contact lens fittings while ensuring quality patient care.

Eye examinations are provided by an Independent Doctor of Optometry conveniently next door to Sterling Optical.

*On purchase of featured DeRigo brand frames with single-vision CR-39 plastic lenses. At participating locations. Inventory will vary by location. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 03/31/23 **Buy one complete pair of eyeglasses (frames with progressive lenses) and get 50% off progressive lenses on second pair (with purchase of frames). Second pair must be equal or lesser value. Progressive lenses must be Precision View brand or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 3/31/23. Purchase an eligible supply of ACUVUE® branded contact lenses from 01/01/23 to 06/30/23 and register for MyACUVUE® on MyAcuvueRewards.com to complete online reward form within 60 days of purchase and see full Terms and Conditions and other requirements