1202 Niagara Falls Blvd. Tonawanda, NY 14150 Across From Boulevard Mall. Next to David’s Bridal, at the corner of Niagara Falls Boulevard and Treadwell Road
Get Directions

Store Hours

10:00am - 7:30pm
10:00am - 5:00pm
10:00am - 5:00pm
1:00pm - 7:30pm
10:00am - 7:30pm
10:00am - 5:00pm


Walk-ins Welcome

Contact Info

(716) 833-4520

Read Reviews

Exclusive Offers

Only at Sterling Optical Tonawanda, NY

Complete Pair of
Designer Eyeglasses
From Ann Taylor, Kenneth Cole, Lucky Brand, Gap or Fila*
with single-vision CR-39 lenses
HD Digital
Progressive lenses
50 %
Precision View logo
current wearers Acuvue® Brand
Contact Lenses
Save Up To
In Repurchase Rewards
Sterling Optical Tonawanda exterior
Sterling Optical Tonawanda interior
Sterling Optical Tonawanda interior

Why choose Sterling Optical Tonawanda, NY?

Sterling Optical is an innovator in the eye care industry. Our brand was one of the first to offer a complete menu of high quality (but affordable) optical services and products. From comprehensive eye exams to the latest fashions in eyewear, Sterling Optical continues to lead the way in quality, selection, and convenience. Our store in Tonawanda carries on this tradition while offering a rich selection of couture frames from designers that include Michael Kors, Gucci, and Tom Ford (among others). We even carry prescription sunglasses, protective sportswear, shatterproof children’s frames and lenses, and more. Our store accepts CareCredit® and most insurance plans. All cleanings, fittings, adjustments, and contact lens training are always free. At Sterling Optical in Tonawanda, NY, we make it our priority to provide your family with the exceptional eye care they deserve.


Eye Exams & Affordable Eye Care in Tonawanda, NY

The Sterling Optical store in Tonawanda, NY offers a generous selection of eyewear products. Our store’s optometrist, Dr. Michael Honeyman, OD, has more than 17 years of experience in helping customers enjoy crystal-clear eyesight and healthier eyes. Dr. Honeyman performs eye exams using the latest state-of-the-art optical testing equipment. Additionally, it should be noted that our warm and friendly staff is committed to providing the community with the highest quality eye care treatments and services at prices that all income levels can appreciate. Along with our incredible customer service, we proudly offer some of the area’s largest inventories of designer frames, value frames, and contact lenses. Whether it’s time for your annual eye exam, or you just need to have your frames adjusted, Sterling Optical in Tonawanda, NY has the services you need.

Our Brands

We carry popular designer brands and the latest styles to fit your style and budget. Stop by your neighborhood Sterling Optical location to view our complete collection.

  • Adrienne Vittadini
  • Affordable Designs
  • Altair
  • Armani Exchange
  • AV Studio
  • AX
  • Bebe
  • Biggu (oversized PD)
  • Cadillac
  • Cavalli
  • Cazal
  • Cinzia
  • Diesel
  • Dolce & Gabbana
  • Easytwist
  • Elizabeth Arden
  • Emporio Armani
  • English Laundry
  • Fendi
  • Float
  • Gant
  • Giorgio Armani
  • Gucci
  • Guess
  • Helium-Paris
  • Kenneth Cole
  • Lacoste
  • LaFont
  • Menizzi Titanium
  • Michael Kors
  • Miu Miu
  • Penguin
  • Prada
  • Rampage
  • Randy Jackson
  • Scott Harris
  • Seeds of Life
  • Silhouette
  • Tiffany & Co.
  • Valentino
  • Vera Wang
  • Versace
  • Vogue

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • Aetna
  • Avesis
  • Blue Cross Blue Shield
  • Clarity Vision
  • Coast 2 Coast
  • Davis Vision
  • EyeMed
  • Great-West
  • Health Net
  • March Vision Care
  • Medical Eye Services, Ltd.
  • National Vision Administrators, L.L.C.
  • Optum Health Care
  • Principal
  • Safeguard – MetLife
  • Spectera
  • Superior Vision
  • Vision Plan of America

Don’t see your insurance listed? Call this store at (716) 833-7766 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Meet Our Doctor: Dr. Michael Honeyman

Photo Coming Soon

Doctor Hours

Monday 11:00 am to 6:30 pm
Tuesday Closed
Wednesday 10:30 am to 1:00 pm
Thursday 3:00 pm to 6:30 pm
Friday 11:00 am to 6:30 pm
Saturday 11:00 am to 4:00 pm
Sunday Closed
Book Appointment

Meet Our Doctor: Dr. Michael Honeyman

Dr. Michael Honeyman, OD, has been practicing optometry for more than 18 years, and he has been employed at Sterling Optical in Tonawanda, NY for the last several years. Dr. Honeyman uses the latest optical equipment to perform high-quality eye exams. His goal is to help his patients get the most from their eyesight by improving their quality of vision.

*On purchase of select frames from Ann Taylor, Kenneth Cole, Lucky Brand, Gap or Fila with single-vision CR-39 plastic lenses. Inventory will vary by location. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/24. **Buy one complete pair of eyeglasses (frames with progressive lenses) and get 50% off progressive lenses on second pair (with purchase of frames). Second pair must be equal or lesser value. Progressive lenses must be Precision View brand or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/24. Offer valid on purchase of eligible supply quantities of ACUVUE® branded contact lenses at participating retail locations from 07/01/2024 - 12/31/2024. See full terms and conditions at and complete online reward form within 60 days of purchase. [AS052405 2024PP10200]