6000 Bergenline Avenue West New York, NJ 07093 Corner of 60th Street
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Store Hours

10:00am - 6:30pm
10:00am - 5:00pm
10:00am - 6:00pm
10:00am - 6:30pm
10:00am - 6:30pm
10:00am - 4:00pm


Walk-ins Welcome

Contact Info

(201) 854-9088

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Exclusive Offers

Only at Sterling Optical West New York, NJ

Complete Pair of
Designer Eyeglasses
From Ann Taylor, Kenneth Cole, Lucky Brand, Gap or Fila*
with single-vision CR-39 lenses
HD Digital
Progressive lenses
50 %
Precision View logo
current wearers Acuvue® Brand
Contact Lenses
Save Up To
In Repurchase Rewards
Sterling Optical West New York exterior
Sterling Optical West New York exterior
Sterling Optical West New York interior

Why choose Sterling Optical West New York, NJ?

The Sterling Optical store in West New York provides the community with exceptional customer service. With the convenience of offering “walk-in” availability, we make it easy to provide professional eye care service and treatment, all according to your schedule. We carry one of the largest inventories of designer frames from brands that will make you look and feel great. Best of all, when you choose Sterling Optical, everything you buy is backed by our satisfaction guarantee. Our staff is committed to providing you and your family with the best possible eye care and exceptional customer service. We even accept CareCredit® and most insurance plans. Find out why we’re the best eye care store in the area. Visit Sterling Optical at 6000 Bergenline Avenue, West New York, NJ 07093.


Eye Exams & Affordable Eye Care in West New York, NJ

The Sterling Optical store in West New York is your source for all of your vision needs – from professional eye exams to the best selection of eyewear in the area. Our friendly and experienced staff is fully committed to providing you with unparalleled customer service and personal attention. From the moment you enter our store, our goal is to ensure you get the best eye care treatment possible – be it a free frame adjustment, contact lens training, or a comprehensive eye exam. This Sterling Optical store utilizes state-of-the-art equipment, so you can feel confident that your prescription for eyeglasses or contact lenses (should you need one) is accurate. Sterling Optical has everything you need to make sure that you see (and look) your best – from discount frames and designer eyewear to specialty lenses, sports eyewear, prescription sunglasses, contact lenses, and so much more.

Our Brands

We carry popular designer brands and the latest styles to fit your style and budget. Stop by your neighborhood Sterling Optical location to view our complete collection.

  • Adrienne Vittadini
  • Aristar
  • Catherine Deneuve
  • Candies
  • Coach
  • Converse
  • Dolce & Gabbana
  • Ecru
  • Eddie Bauer
  • Elle
  • Esprit
  • Expressions
  • Guess
  • Helium
  • Inspira
  • Jaguar
  • Jones New York
  • Kenneth Cole
  • Kenneth Cole Reaction
  • Koali
  • Liberty Sport
  • Lightec
  • Prada
  • Puma
  • Ray-Ban®
  • Revolution
  • Sketchers
  • Smilen
  • Timberland
  • Uber Optics
  • Vanni
  • Vivid Eyewear
  • Vogue
  • XOXO

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • AARP Complete
  • Aetna
  • Amerigroup
  • Avesis
  • Blue Cross Blue Shield
  • Coast 2 Coast
  • Davis Vision
  • EyeMed
  • Health Net
  • March Vision Care
  • National Vision Administrators, L.L.C.
  • Optum Health Care
  • Spectera
  • Superior Vision
  • Vision Plan of America
  • Wellcare

Don’t see your insurance listed? Call this store at (201) 854-7007 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Meet Our Doctor: Dr. Clare Tao

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Doctor Hours

To schedule an appointment, call (201) 854-7007.

Meet Our Doctor: Dr. Clare Tao

Dr. Clare Tao is a detail-oriented and compassionate eye care provider with an integrative approach.

She studied Psychology and Applied Mathematics at Stony Brook University for her bachelor’s degrees. She was a recipient of Howard Hughes Medical Institute and National Science Foundation scholarships for her undergraduate research. During her senior year, she found her passion for understanding the human visual system. She worked as a vision therapist with children suffering from learning-related binocular vision disorders during her gap year, and then went on to receive her optometry degree at SUNY College of Optometry. She had extensive training in ocular disease and binocular vision. She worked at the flagship military hospital Walter Reed Medical Center in Bethesda and Ezra Medical Center in Brooklyn during her externships. After graduation, she worked in private optometry and ophthalmology practices in the New York Metro area.

Dr. Tao believes the essence of her work is to enhance patients’ vision thus allowing a more fulfilling life. She prides herself in developing trusting and meaningful relationships with her patients from all walks of life.

Dr. Tao is excited to bring her specialties to the practice. She is also a pediatric eye care provider with a special interest in myopia management. She understands the struggle children and parents face from her own childhood experiences, and strives to help children see their best so they can reach their full potential in life.

Dr. Tao is an active member of the American Academy of Optometry and New Jersey State Optometric Association. She believes in giving back to the community and providing free infant vision screening. Outside of work, she is a Yogi and enjoys hiking.


Eye examinations are provided by an Independent Doctor of Optometry located conveniently at Sterling Optical.

*On purchase of select frames from Ann Taylor, Kenneth Cole, Lucky Brand, Gap or Fila with single-vision CR-39 plastic lenses. Inventory will vary by location. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/24. **Buy one complete pair of eyeglasses (frames with progressive lenses) and get 50% off progressive lenses on second pair (with purchase of frames). Second pair must be equal or lesser value. Progressive lenses must be Precision View brand or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 08/31/24. Offer valid on purchase of eligible supply quantities of ACUVUE® branded contact lenses at participating retail locations from 07/01/2024 - 12/31/2024. See full terms and conditions at and complete online reward form within 60 days of purchase. [AS052405 2024PP10200]