3321 Riverside Drive Danville, VA 24540 On Riverside Drive between Western Sizzlin’ and Cookout

Store Hours

9:00am - 5:00pm
9:00am - 5:00pm
9:00am - 5:00pm
9:00am - 5:00pm


Walk-ins Welcome

Contact Info

(434) 793-4126

Read Reviews

Exclusive Offers

Only at Sterling Optical Danville, VA

of designer eyeglasses from
Jones NY, Lucky Brand, Fila and GAP
with single-vision lenses* DeRigo REM JonesNY Lucky Brand Fila GAP logo collage for Complete Pair offer
HD Digital
Progressive lenses
50 %
Precision View logo
take COMFORT in Acuvue® Brand
Contact Lenses
Save Up To
In Repurchase Rewards
Sterling Optical Danville exterior

Why choose Sterling Optical Danville, VA?

The Sterling Optical store in Danville has been in business since 1986 and has become the go-to place in finding the best value and selection when it comes to the eyewear needs for you and your family. With the convenience of offering one-hour service, we make it easy to provide professional eye care service and treatment according to your schedule. And perhaps the greatest benefit is pricing – Sterling Optical makes eye care affordable. We carry an extensive line of value frames, ophthalmic lenses, and contact lenses. We also have the area’s largest selection of designer frames from brands that include Columbia, Nike, and Guess (to name a few). Best of all, when you choose Sterling Optical, everything you buy is backed by our satisfaction guarantee. If your eyewear becomes broken or damaged, we offer a $20 scratch warranty at time of purchase. Our staff is committed to providing you and your family with the best possible eye care and exceptional customer service. We even accept CareCredit® and most insurance plans. Find out why we’re the best eye care store in the area. Visit Sterling Optical at 3321 Riverside Drive, Danville, VA 24540.


Eye Exams & Affordable Eye Care in Danville, VA

The Sterling Optical store in Danville, VA provides the local community with innovative eye care solutions and exceptional customer service. From the moment you enter our store, our goal is to ensure you get the best eye care treatment possible – be it a free frame adjustment, contact lens training, or a comprehensive eye exam. Our store also offers technological advancements like OCT Fundus Camera, so you can feel confident that your prescription (should you need one) is accurate. Between state-of-the-art technology and reasonable prices on eyewear, you will find the best value for eyeglasses or contact lenses (and more) at our store.

Our Brands

We carry all of the latest and most popular brands from Luxottica’s brand portfolio. Stop by your neighborhood Sterling Optical location to view our complete collection.

  • Argyleculture
  • BCBG
  • Bebe
  • Cole Haan
  • Columbia
  • Daisy Fuentes
  • Dana Buchman
  • Ducks Unlimited
  • Elizabeth Arden
  • Ellen Tracy
  • Ernest Hemingway
  • Gant
  • Guess
  • Harley Davidson
  • Invincilites
  • Jessica McClintock
  • Kenneth Cole
  • Kenneth Cole Reaction
  • Kensie
  • Marc Ecko
  • Nike
  • Nike Flexon
  • Ocean Pacific
  • Sophia Loren

Vision Plans We Accept

In most cases, we are able to bill your vision insurance provider directly, thereby saving you time and out-of-pocket expenses for whatever your visit was for: eyeglasses, eyewear, contact lenses, or eye exams. The plans we accept include:

  • EyeMed
  • Gateway
  • Optima
  • Superior Vision

Don’t see your insurance listed? Call this store at (434) 791-4381 to check for additional accepted insurance plans.

Use your FSA (flex spending account) and HSA (health savings account) funds on eye exams, eyeglasses, and contact lenses!

Meet Our Doctor: Dr. Michael Ford

Photo Coming Soon

Doctor Hours

To make an appointment with Dr. Ford, call (434) 791-2447.
Call for Appointment

Meet Our Doctor: Dr. Michael Ford

Dr. Michael Ford, an Indepedent Doctor of Optometry, has been practicing optometry for the past 20 years, and he has been with Sterling Optical in Danville, VA for the past four years.

*On purchase of featured DeRigo brand frames with single-vision CR-39 plastic lenses. At participating locations. Inventory will vary by location. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 03/31/23 **Buy one complete pair of eyeglasses (frames with progressive lenses) and get 50% off progressive lenses on second pair (with purchase of frames). Second pair must be equal or lesser value. Progressive lenses must be Precision View brand or similar. Cannot be combined with insurance or other offers. Other restrictions may apply. See store for details. Offer expires 3/31/23. Purchase an eligible supply of ACUVUE® branded contact lenses from 01/01/23 to 06/30/23 and register for MyACUVUE® on to complete online reward form within 60 days of purchase and see full Terms and Conditions and other requirements